- Title
- Visualisation and the service sector: why visual communication design is central to designing the immaterial
- Creator
- Roxburgh, Mark; Cox, Stephen
- Relation
- Studies in Material Thinking Vol. 15
- Relation
- https://www.materialthinking.org/papers/231
- Publisher
- Auckland University of Technology, Faculty of Design and Creative Technologies
- Resource Type
- journal article
- Date
- 2016
- Description
- This paper reports on a series of experimental research projects undertaken over several years by groups of visual communication design students with the Customer Experience (CX) team at Westpac Bank, Australia's second largest bank by market capitalisation. The premise for running these projects was simple: 'What value could the visualisation and research skills of visual communication designers bring to the CX design process?' In reporting on these projects the authors argue that the problem solving model of design is increasingly redundant in service economies, although they note it is a pragmatic way of describing the complexity of design scenarios. More significantly the authors argue that with the growing trend in the use of visualisation techniques, for research and communication in service enterprises, that visual communication design is now the meta design discipline.
- Subject
- visual storytelling; visual research methods; customer experience design; service economy; visualisation
- Identifier
- http://hdl.handle.net/1959.13/1331806
- Identifier
- uon:26712
- Identifier
- ISSN:1177-6234
- Language
- eng
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